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Communications Director
Posted:  January 10, 2022
Application Due:  rolling
Location:  Austin, TX

Title: Communications Director
Organization: Equality Texas
Reports to: CEO
Location: Austin Preferred

THE POSITION

The Director of Communications will set and guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate Equality Texas’s mission. The Director of Communications will ensure that Equality Texas’s is viewed as a leading source, disseminator, and conduit of information within this diverse network and constituent base. The Director of Communications will work closely with a senior peer group within the organization as the communications partner on a variety of strategic initiatives.

PRIMARY RESPONSIBILITIES 

Public Voice Strategy and Coordination

  • ​​Design, plan, develop, and execute a comprehensive strategy to engage existing audiences, reach new target audiences, and build Equality Texas’ online profile and impact across all online platforms including website, email, social media, and blog.
  • Develop, implement, and evaluate the annual communications plan across the network’s audiences in collaboration with Equality Texas’s team.
  • Identify challenges and emerging issues faced by the sector and organization. Work with the board and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
  • Develop brand voice and maintain brand integrity across all platforms.

Media Relations, Digital Engagement, and Messaging

  • Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate.
  • Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities.
  • Apply data-driven strategic approaches and best practices to online outreach and marketing, including identifying target audiences and determining the most effective digital communication techniques for building, reaching, and engaging those audiences.
  • Play an active and driving role in the team responsible for managing, writing, and editing compelling editorial content for the organization’s website and social media platforms, and ensure that all online content is consistent with Equality Texas’ mission and editorial voice.
  • Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to newsletters, brochures, and Equality Texas’s website.
  • Coordinate webpage maintenance — ensure that new and consistent information (article links, stories, and events) is posted regularly.
  • Track and measure the level of engagement within the network over time.
  • Manage media relations and develop contacts with media members, influencers, and community leaders; issue press releases and press statements in collaboration with Senior Advisor and CEO.
  • Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed.

Staff Management

  • Recruit and manage a communications support team, relying exclusively on board, intern and volunteer talent, to support the development and execution of the communications strategy.
  • Mentor and lead a team member responsible for Equality Texas’s website and social media coordination.
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.

CANDIDATE PROFILE/REQUIREMENTS

Equality Texas is seeking an accomplished Director of Communications who has at least 5 years of communications experience, ideally in an “in-house” leadership role within a complex (number and variety of constituents) LGBTQ+ nonprofit entity, and covering areas such as website content, newsletters, and donor communications. The ability to take knowledge and transform it into exciting and useful messages, and disseminate it to the right audiences through the best distribution channels is critical.

PREFERRED ATTRIBUTES

  • Highly collaborative style; experience developing and implementing communications strategies
  • Demonstrated understanding of the Texas political landscape
  • Adaptive leadership style with the ability to problem-solve, navigate complex situations and relationships, and take advantage of strategic opportunities
  • Excellent writing/editing and verbal communication skills
  • Ability to respond to crises or challenging situations quickly and professionally
  • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
  • Familiarity working from an anti-oppression lens in pursuit of justice and liberation
  • Relationship builder with the flexibility and finesse to “manage by influence”
  • High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
  • Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives

PREFERRED EXPERIENCE

  • BA and/or training in communications, marketing, public relations, journalism, English, or a related field
  • 5+ years experience in a communications role
  • Experience in LGBTQ+ or allied political/advocacy movement and a thorough understanding of LGBTQ+ communities’ unique history and current issues
  • Experience managing and executing across several communications media
  • Strong written communication skills, required
  • Experience with Microsoft Office Suite, required
  • Experience with Adobe Creative Suite, preferred
  • Experience with WordPress and/or HTML, preferred
  • Willing to execute day­-to­-day tasks and work independently
  • Capable leader, manager and coach for board, intern or volunteer talent
  • Good entrepreneurial work ethic and a desire to “get the job done”
  • Willingness to share own ideas amongst senior staff and board members
  • Ability to prioritize and follow through

COMPENSATION

Equality Texas is offering an industry competitive compensations package based on the candidate’s qualifications and experience, with a salary of $70,000 – 75,000, plus medical coverage with FSA option, vision, dental, life, short term disability, and generous PTO.

TO APPLY

Send a cover letter and resume with three professional references by email to jobs@equalitytexas.org describing your interest in this position, and the ways in which you satisfy the qualifications specified above. Include “EQTX Communications Director” in the subject line of your email. When submitting your application, please be sure to submit both a cover letter (with a document name formatted as “Last name.First name-Cover Letter”) and your resume (with document name formatted as “Last name.First name-Resume”). Please also indicate in your cover letter where you heard of this career opportunity. No phone calls or walk-ins, please. Applications accepted until position is filled.

ORGANIZATION OVERVIEW

Equality Texas envisions a Texas where all LGBTQ+ people and their families have full equality in the hearts and minds of their fellow Texans and in all areas of the law. Headquartered in Austin, Equality Texas is dedicated to securing full legal and lived equality for LGBTQ+ Texans through political action, education, community organizing, and collaboration. With tens of thousands of members across the state, Equality Texas is the state’s leading state-wide organizing and advocacy organization for LGBTQ+ Texans.

Today’s Equality Texas is comprised of two connected nonprofit corporations:

Equality Texas Foundation, a 501(c)3 non-profit organization that provides educational programming on LGBTQ+ issues and conducts campaigns to build public support for equal rights, and

Equality Texas, a 501(c)4 organization that conducts direct lobbying and advocacy efforts to advance pro-LGBTQ+ legislation and candidates and to defeat anti-LGBTQ+ legislation.

Each organization is governed by a volunteer Board of Directors; these Boards have 33 members in total who represent a cross-section of LGBTQ community, business, and philanthropic leaders and allies. Equality Texas had combined (c)3 and (c)4 revenue of roughly $1.2 million in 2020.

Equality Texas values the leadership of people of color and LGBTQ+ individuals, and strongly encourages people of all traditionally underrepresented identities to apply.

No applicant will be discriminated against because of race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.